SAS soldier turned best-selling author Andy McNab is extending his reach further into the mobile market through a deal with phone operator 3.
McNab founded the audiobook-for-mobile firm GoSpoken in April last year and has been working on a series of deals to increase the number of distribution outlets and titles on offer.
The latest deal with 3 will add GoSpoken’s inventory to Planet 3, the free entertainment and information service available on all the operator’s handsets.
As well as a dozen military adventure novels by McNab, GoSpoken offers more than 1,000 titles from authors including Stephen King, Ian McEwan and Patricia Cornwell. 3 customers can browse and buy titles in either text or audio format and, says 3, download each book “in minutes” over the operator’s 3G network. They can then either read the book using their phone or listen to it. Books cost £5 to £10, though titles can be downloaded in sections for £1 to £3 each. The cost is added to the subscriber’s 3 mobile bill.
“Since leaving the armed forces, books have become my life, so making them easily accessible in this way is a natural progression,” said McNab.
“Using the strength of the 3 UK network millions of people can access the latest books in seconds, regardless of whether you are sitting on the bus or abseiling through embassy windows.”
GoSpoken has signed content deals with Penguin, Random House and HarperCollins, and launched to Vodafone customers in October.