2011
07.18

Hannah Stodell, The Grocer
09 July 2011

Bravo Two Zero author and former SAS man Andy McNab has unveiled the Bravo2Burger the first product in a new lads’ snack range.

Developed by McNab and Red Lion Foods, the pack of two chilled burgers in buns (rsp: £2.99) will roll out to supermarkets from September. Red Lion, which donates all its post-tax profits to armed forces charities, said the Bravo2 range would be a fresh face in “man snacks”, and plans to add a cheeseburger and hotdog to the line-up.

McNab rose to prominence after publishing an autobiographical account of SAS patrol Bravo Two Zero and has since gone on to write more than a dozen fictional thrillers. He will help to market the burgers, which will feature ‘McNab Missions’ on-pack competitions giving shoppers the chance to win Bravo2 games and merchandise.

Red Lion Foods launched 70 household staples last October and has since raised £450,000 for armed forces causes and charities including SSAFA, Royal British Legion, Help for Heroes and Scotty’s Little Soldiers.

It expects its donations to hit £1m by the end of the year and is planning to launch new products including pizzas, chicken, beef and bananas over the coming months.

The latest launch follows the appointment of McNab and Lieutenant General Paul Newton CBE as non-executive directors to advise on its work and act as brand ambassadors.

“Bravo2 will be a really fun product to add to our growing offer and is a great way for Andy McNab to get involved with the brand,” said Red Lion marketing ­director David Wilkinson.

Source: The Grocer