“I also suspect that we will see the UK drop off the number 1 spot for the most items bought online by the average consumer.

What does this mean for ecommerce? Essentially, 2 things: Those who have made the effort to translate and localise their websites are poised to see a greater increase in export sales and should look to build internationally. Those who remain monolingual are limited to English speaking markets, where competition is stiffer than Andy McNab’s clenched fist.”

Source: Web-Translations.com