2007
10.22

We can expect a lot of ‘Crossfire’ related articles now, here’s one that has some news.

Ex-SAS man and action author Andy McNab’s latest book is going to be promoted with a short-code that responds with a link to the first chapter of the book, free to your mobile phone – but unlike previous promotions of this type the chapter is also available in spoken form.

The publisher couldn’t confirm if Andy would be reading the text himself, but it seems likely given the popularity of the readings on his website.

So users might find themselves hooked into McNab’s latest thrillfest, Crossfire, by listening to the man himself reading the first chapter – assuming the cost of the download doesn’t bankrupt them first.

Read the full article here

Then there’s The Guardian who explains:

Andy McNab, the former SAS man turned bestselling author, plans to hunt for new readers of his next book via mobile phones.
Posters advertising Crossfire, his latest novel out next month, will invite mobile phone users to request by text the first chapter, to be downloaded in audio or text version to their phones. They can also use the PayPal system to order the print version of the whole book.

McNab’s pursuit of a new readers follows a trial this year when the paperback version of his book Recoil was available to order on mobiles.

Go here for the article in the Guardian

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